A premium nail system built for professionals
Dana Professional is a complete nail system developed from real salon experience and designed to deliver consistent, high-performance results. Each formula is engineered for smooth application, strong retention, and long-lasting wear, while respecting the integrity of the natural nail.
Built on quality, reliability, and professional standards, Dana Professional supports both nail technicians and growing businesses. We are currently expanding into new markets and partnering with selected distributors who share our commitment to quality, education, and long-term growth.
Ethical & premium
100% vegan and cruelty-free. Premium quality crafted with compassion.
Allergy-friendly
Formulated without HEMA and TPO to protect sensitive skin and prevent allergic reactions.
Clean & certified
GMP-certified and 7-Free. We strictly leave out harsh toxins for your ultimate safety.
EU & UK approved
Fully registered and compliant with the strictest European and British cosmetic regulations.
Premium quality
Tested by real professionals
Each formula is colmpletely safe
Beauty is an experience
High-Performance Formulation
Our products are developed with real salon performance in mind. Each formula is designed for smooth application, strong adhesion, and long-lasting wear — ensuring consistent results across every use. We focus on safe, EU-compliant formulations, including TPO-free and HEMA-free solutions, without compromising on performance or finish.
Dana Professional is designed to support professionals at every stage — from individual nail technicians to growing salons and distributors. Our system is built to be reliable, scalable, and easy to integrate into existing businesses.
Dana — Artist. Educator. Founder.
My journey started as a nail technician, driven by a genuine passion for detail, colour, and creating work I was proud of.
Over the years, I became an international trainer, working with professionals across Europe and Asia. Through teaching, I saw first-hand what works, what doesn’t, and what was missing in the industry. I understood what professionals actually need — products that are reliable, consistent, and designed to perform in real salon conditions.
The journey wasn’t always easy, but those experiences built the foundation for what Dana Professional is today. Every detail — from formulation to design — is intentional. Because I believe professionals need more than just products. They need tools they can rely on, everyday.
Today, Dana Professional continues to grow as a platform supporting professionals in developing their work and building stronger businesses.
Where can you find our products?
Discover more in our FAQ
What makes Dana Professional products stand out?
Dana Professional delivers salon-grade performance with effortless application, long-lasting wear, and a luxurious finish — created by professionals, for professionals.
Are the products safe for natural nails?
Are these products suitable for daily professional use?
Do the formulas support easy and precise application?
Who are Dana Professional products made for?
They are made for professional nail artists who want premium quality, safe formulations, and products that elevate both performance and creativity.